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2024-12-14 05:37:34

"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.One bottle with one view, ten bottles with ten views. In the next four years, this series of products will continue to launch two of the ten scenic spots of West Lake every year, which will profoundly show the profoundness of Chinese culture and let the world see the unique charm of China liquor culture.


Text/Photo: Ren XuXin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.Ink-dyed Xizi has a long wine rhyme. At the press conference, the opening of "Drinking West Lake" led everyone to appreciate the unique charm of West Lake as a world cultural heritage; The dance performance "After the Rain" based on "The Legend of the White Snake" made everyone taste a love story spanning thousands of years. The immersive sitcom "The Order of the West Lake in Maotai", which combines three forms of poetry, dance and drama, tells the story of Maotai brand culture and ingenuity with the natural beauty and humanistic spirit of the West Lake ... In a series of wonderful interpretations, Maotai's sauce flavor and the charm of the West Lake have written a cultural movement in the light snow season.


At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.West Lake Ten Scenes Elegant Maotai West Lake Range Rover Series Wenchuang Liquor Released and Listed"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.

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